Sunday 27 July 2014

[Y507.Ebook] PDF Download Global Marketing Management, by Kiefer Lee, Steve Carter

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Global Marketing Management, by Kiefer Lee, Steve Carter

Global Marketing Management, by Kiefer Lee, Steve Carter



Global Marketing Management, by Kiefer Lee, Steve Carter

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Global Marketing Management, by Kiefer Lee, Steve Carter

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management.

  • Published on: 2012-11-21
  • Original language: English
  • Dimensions: 2.12 pounds
  • Binding: Paperback
  • 565 pages

About the Author
Kiefer Lee Senior Lecturer in Marketing, Sheffield Hallam University
Steve Carter Professor of African Business specialising in Global and Strategic Marketing, Leeds Metropolitan University

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Friday 25 July 2014

[O548.Ebook] Ebook IFRS @ Examples, by Thilo Seyfriedt

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IFRS @ Examples, by Thilo Seyfriedt

This book is a time-saving, focused, inexpensive and straightforward crash -course to the basic principles of IAS/IFRS reporting for industrial businesses used in real practice. The book is aimed on beginners, students, readers of annual reports and non-accountants. But it can also serve as an “IAS/IFRS principle-to-example” reference tool for everyone. It is written in plain English and avoids unnecessary technical details and accounting terminology, whenever possible. Based on concise outlines of IAS/IFRS accounting principles from published annual reports 2012 and 2011, this book primarily uses examples to underpin and explain the subject matter. The style is slightly different to most other accounting literature by following an approach like “What happens in financial statements, if….?“ or “How will basic financial statements be affected by the example?” and consequently depict it using T-accounts. The covered financial statements in this context are: Balance sheet, income statement and statement of other comprehensive income. All examples are thoroughly written from the perspective of the reader as being an owner of a hypothetical entity, called “We”-Corporation. Each chapter (topic) of the book is typically broken down into three parts as follows: Part 1: Each topic starts with concise excerpts of IAS/IFRS outlines from published annual reports as theoretical basis. Part 2: Following the IAS/IFRS principles, outlined and numbered examples in spreadsheet-list-style are included. These examples include references like “a.)”, “b.)”, “c.)” … enabling readers to trace effects and changes to the financial statements of the “We”-Corporation. Sometimes illustrations on the topic, comments or keynotes by the author are also additionally included. Part 3: In this part the numbered examples and their effects are depicted in illustrative balance sheets, income statements and statements of other comprehensive income.

  • Sales Rank: #3792149 in Books
  • Published on: 2013-03-07
  • Original language: English
  • Dimensions: 11.00" h x .85" w x 8.50" l,
  • Binding: Paperback
  • 374 pages

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Thursday 17 July 2014

[W861.Ebook] Ebook The Parkour and Freerunning Handbook, by Dan Edwardes, Parkour Generations

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The Parkour and Freerunning Handbook, by Dan Edwardes, Parkour Generations

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The Parkour and Freerunning Handbook, by Dan Edwardes, Parkour Generations

The Parkour and Freerunning Handbook is a comprehensive, fully illustrated, four-color guide to parkour and free-running techniques, philosophy, and culture from Dan Edwardes of Parkour Generations, Britain’s leading free-running association. An It Books paperback original, this essential handbook offers a jump-by-jump guide to parkour, aimed at building the confidence of the novice to become a confident and inventive free-runner. The first book of its kind, The Parkour and Freerunning Handbook is the only guide the fledgling traceur will ever need to get jumping.

  • Sales Rank: #62820 in Books
  • Brand: Edwardes, Dan
  • Published on: 2009-08-18
  • Released on: 2009-08-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 7.25" w x .50" l, .78 pounds
  • Binding: Paperback
  • 144 pages

From the Back Cover

Join the movement

Combining the core elements of running, jumping, and climbing with the discipline of the martial artist, the grace of the gymnast, and the virtuosity of the skateboarder, parkour—or freerunning—is more than simply an elegant noncompetitive sport. It's an art form, a philosophy promoting fitness, imagination, community spirit, and ethical, healthy living.

The Parkour and FreeRunning Handbook is your guide to becoming part of this urban revolution. With standout features on fitness and training, global cityscapes and using the space of the urban environment,�and tips on how to avoid mistakes and injuries, this is more than just a user's manual. It explores the techniques, culture, clothes, and community of freerunning, showing just what it takes to hit those handstands, kong vaults, and wall hops. This essential handbook is the only guide the fledgling traceur will ever need to get jumping!

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33 of 35 people found the following review helpful.
Gave me an even greater appreciation for those who practice parkour...
By Thomas Duff
No, I'm not planning on taking up a new activity that would likely land me in the hospital within a week (if not sooner). But I *do* find the videos of parkour fascinating. When I saw the book The Parkour and Freerunning Handbook by Dan Edwardes show up at my local library, I figured it was worth a quick read just to find out more about the sport. This is the perfect book for someone curious about parkour and how practitioners are able to leap and dive over obstacles with ease. And if you were actually interested in getting started, there's enough information here to learn the basics while getting a solid grounding in how to keep from killing yourself in the process.

I think what surprised me most is that its really more of a philosophy and life attitude, akin to something you might find within the martial arts. It combines play, lifestyle, discipline, and methodology. Those who are serious about parkour start to view it as the foundation of all movement, the ability to flow with the environment and use the body to overcome barriers that normally block our paths. I can easily see how it could become the basis of an entire fitness regimen, as it combines strength, flexibility, and cardiovascular activities into a single sport. That's probably why the videos you see of parkour always seem to have people who look incredibly fit and ripped.

The Parkour and Freerunning Handbook was a quick read for what I was looking to get out of it, and it will change the way I view parkour videos from here on out. The "wow" factor will remain, but it will also be joined by a solid appreciation of what it takes to get to that level.

Disclosure:
Obtained From: Library
Payment: Borrowed

0 of 0 people found the following review helpful.
Good information. Combine with youtube videos and learn how ...
By burt wurley
Good information. Combine with youtube videos and learn how to do it.

19 of 19 people found the following review helpful.
Beginner's guide to Parkour
By Michael A. Duvernois
This is from the Parkour Generations folks who have a number of videos and educational programs online. They've taught everyone from school children to Hollywood stuntmen and stuntwomen. The book is thin, but has good photographs and a solid step-by-step technique building program. The core stance on the book is practice, practice, and practice with an eye towards grace and silent, smooth execution of technique. This could be a good motivational book for someone new to Parkour or freerunning, but it's hard to imagine pushing too far into this without good instructors as well.

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Tuesday 15 July 2014

[X441.Ebook] Download Ebook Fragile (Jones Cooper), by Lisa Unger

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Fragile (Jones Cooper), by Lisa Unger

New York Times�bestseller,�Good Morning America�Top Book Pick, Walmart Bookclub Pick, and Unger named an�"Emerging Author" by Target!�

Everybody knows everybody in The Hollows, a quaint, charming town outside of New York City. It's a place where neighbors keep an eye on one another's kids, where people say hello in the grocery store, and where high school cliques and antics are never quite forgotten. As a child, Maggie found living under the microscope of small-town life stifling. But as a wife and mother, she has happily returned to The Hollows's insular embrace. As a psychologist, her knowledge of family histories provides powerful insights into her patients' lives. So when the girlfriend of her teenage son, Rick, disappears, Maggie's intuitive gift proves useful to the case--and also dangerous.�

Eerie parallels soon emerge between Charlene's disappearance and the abduction of another local girl that shook the community years ago when Maggie was a teenager. The investigation has her husband, Jones, the lead detective on the case, acting strangely.� Rick, already a brooding teenager, becomes even more withdrawn.� In a town where the past is always present, nobody is above suspicion, not even a son in the eyes of his father.��

"I know how a moment can spiral out of control," Jones says to a shocked Maggie as he searches Rick's room for incriminating evidence. "How the consequences of one careless action can cost you everything."

As she tries to reassure him that Rick embodies his father in all of the important ways, Maggie realizes this might be exactly what Jones fears most. Determined to uncover the truth, Maggie pursues her own leads into Charlene's disappearance and exposes a long-buried town secret--one that could destroy everything she holds dear. This thrilling novel about one community's intricate yet fragile bonds will leave readers asking, How well do I know the people I love? and How far would I go to protect them?

  • Sales Rank: #773379 in Books
  • Brand: Vintage
  • Published on: 2011-07-26
  • Released on: 2011-07-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.86" h x 1.33" w x 4.20" l, .52 pounds
  • Binding: Mass Market Paperback
  • 496 pages
Features
  • Great product!

From Publishers Weekly
Set in the Hollows, a secluded town about 100 miles outside New York City, Unger's contemporary thriller offers solid entertainment, but lacks the tension of her 2008 stand-alone, Black Out. Psychologist Maggie Cooper and her husband, Det. Jones Cooper, disagree on how to handle their rebellious son, 17-year-old Rick, who prefers to spend time with his band or holed up with his girlfriend, Charlene Murray. When Charlene disappears one night after a fight with her mother, Maggie and Jones wonder if she ran off to Manhattan, but are reminded of the disappearance 20 years earlier of Sarah Meyers, whose mutilated body was found after she vanished on her way home from school. Though the alleged killer confessed, there are still unanswered questions, and Maggie and Jones find themselves forced to revisit the past as suspicion falls on Rick. Since the Hollows is so small, characters continually rehash secrets--and rumors--so that Unger relies too heavily on the community's interconnectedness to bolster her plot.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
History repeats itself in the cozy suburban enclave of the Hollows when a teenage girl goes missing. Charlene’s disappearance strikes uncomfortably close to home for psychiatrist Maggie and her policeman husband, Jones, opening wounds that go back 20 years to when they, and Charlene’s mother, Melody, were high-school classmates and Maggie’s best friend, Sarah, was found brutally murdered. Jones and Melody carry a secret from that time, one that involves school bully turned town cop Travis Crosby. Now both Maggie and Jones’ son, Ricky, and Travis’ son, Marshall, are prime suspects in Charlene’s disappearance; and while Jones harbors unsettling opinions about Ricky, Maggie knows other disturbing facts about Marshall. As tensions mount with each passing hour that Charlene is gone, the parents must face the truth about the teenagers they were if they are to help the children they themselves have raised. Unger’s taut and edgy tale stealthily plumbs the depths of desperation that grow more dangerous with the passage of time. --Carol Haggas

Review
“A nail-biting, nuanced whodunit.” —People�

“Intriguing, downright frightening. . . . [It] will keep readers on the edge of their seats until the very last sentence.” —Las Vegas Review-Journal

“A thrilling story that affects complicated and nuanced people. . . . Fragile delivers everything that Lisa Unger's readers have come to expect.” —Laura Lippman, author of I'd Know You Anywhere

“Unger keeps the energy level high . . . [and] the tension taut.” —Sun Sentinel

“If you're a fan of Jodi Picoult's family chronicle storytelling, you'll enjoy Fragile, too. . . . Unger balances nicely the suspense of her missing person story . . . with deeper sentiments.” —Milwaukee Journal Sentinel

“In the style of Jodi Picoult, Fragile tells its tale through the real-time action and freighted recollections of a diverse cast of characters.” —Boston Globe

“All of Unger’s characters in Fragile are keeping secrets, some of them truly dangerous. The ending is gripping, almost painful to read.” —Fredericksburg Freelance Star

“Unger skillfully builds suspense. . . . Much of the emotional weight and considerable tension of Fragile have to do with families.” —St. Petersburg Times

“[An] entertaining and extremely readable mystery.” —Florida Times-Union

“Lisa Unger brings this little town alive with flourish. . . . [She] has a rare talent for exploring the vast pallet of human emotions, and she wraps that talent around a highly intriguing story.” —Bookreporter.com�

“Unger specializes in thrillers involving family life, and she steps back from her suspense roots this time to tell a slow, simmering, tragic tale. Fans of authors like Jodi Picoult will want to read this one in a nice comfortable chair.” —Associated Press�

Most helpful customer reviews

63 of 65 people found the following review helpful.
"A moment of pleasure can lead to a lifetime of pain."
By Luan Gaines
Unger goes off the beaten track in this novel, but not so far as for her work to be unrecognizable. While contemporary, this mystery dredges up a town's past and reawakens dark secrets that have altered the lives of those involved. Not far from New York City, The Hollows enjoys a small town identity, neighbors who have known each other since grade school. The only anomaly is the younger generation, infected by the angst of the times and the usual anti-social behaviors of adolescence, once happy and playful children become sulking teenagers, no longer as pliable or as willing to endure their parents' failings or expectations. Unger uses this generation gap to frame her story, as Maggie, a psychologist returned from NYC to marry a high-school football player turned detective, Jones Cooper, the two raising a son, Ricky. Once a sweet, joyful little boy, Ricky has morphed to a sullen teen, resisting his mother's overtures and in constant conflict with his father.

The twist is in the secret history of The Hollows. When Ricky's girlfriend, Charlene, disappears, everyone remembers another disappearance from years ago, the death of a classmate that has reverberated through the lives of the main characters and left many with uneasy consciences. And for all the disaffection of the younger generation, more than one older resident is disturbed when long-buried secrets are unearthed. While the father-son conflict is exacerbated when Jones investigates Charlene's whereabouts, Maggie jumps to her son's defense to avoid concerns about the state of her marriage, counseling patients in an office connected to her home. Much of the drama is stirred up by Maggie's fears and lack of professional boundaries, but there is no shortage of guilty parties as Unger taps into the small town psyche of The Hollows. Sometimes obvious, sometimes clever, Unger indulges in a lot of emotionalism and the dashed expectations of youth. But that is her style- and her charm- as a writer, the murky territory of memory and forgiveness. Luan Gaines/2010.

36 of 38 people found the following review helpful.
Bogged down with too many unnecessary details
By C Wahlman
Lisa Unger writes of a wonderful little town in New York, whose secrets are deadly. The Hollows, a sleepy town of upright citizens, seems to be plagued with loosing young girls. Two such cases converge one day as a young girl runs away, or is she abducted? This parallels a similar tragedy decades earlier. The whole town is interwoven in each others' lives, so it is no surprise that everyone in this small town has everything to do with every event.

The overall story is bogged down by too many instances of intertwined lives, back stories, and little climaxes. Every page has the coming of disaster, but quickly resolves itself. The overall plot of the two abductions fluctuate in an interesting suspense, but this suspense is lost as the story continues to drag on and on and on.

Yet the worst problem with this novel is that Unger assumes you cannot get her point: we are fragile, interconnected, imperfect, yet beautiful. But she continually hits you over the head with everything.

After a while I found myself saying enough already, resolve this. And she eventually does, and the story wraps up perfectly with a perfect, yet fragile bow.

If Unger had assumed more from her audience, trimmed some of the fat and left some things to the readers' imaginations, it would have been more suspenseful novel. It was an interesting story, it just needed better execution.

20 of 20 people found the following review helpful.
Not all secrets worth telling
By Terry Mathews
In Lisa Unger's book, "Fragile," everyone has a secret.

Detective Jones Cooper has buried his shame under a layer of crusty bravado. Jones' son, Rick, a moody young man, has been living a double life that includes clandestine trips from his home in The Hollows to nearby New York City with his girlfriend, Charlene. Jones' wife, Maggie, is a secret keeper by profession. As a psychologist, it's her job to carry her patients' burdens. She is especially concerned about Marshall Crosby, a brilliant but disturbed young man who seems very close to coming undone.

Maggie's mother, Elizabeth Monroe, former high school principal, has kept quiet about a girl gone missing decades ago. When Charlene disappears from The Hollows, everyone's past gets scrutinized.

Everything about the girl gone missing - the red herrings and chapter-ending clues - felt contrived, jaded and lifeless.

The relationship between Jones and Maggie, while strong, has never been 100 percent honest. The couple has a hard time relating to their teenage son, who is fiercely protective of his troubled girlfriend, much to his parents' chagrin. The mother-daughter relationships, between Maggie and Elizabeth and Charlene and her mother, Melody, are fraught with land mines just waiting to explode.

Marshall's troubled relationship with an abusive father and his inability to relate to the outside world is a foreshadowing of much deeper issues that manifest themselves in a most disturbing way.

This was my first book by Unger and it will probably be my last, as the plot, characters and action felt old, stale and rehashed. I'm looking for fresh stories with original characters not recycled from every other best seller on the shelf. The reading public deserves more than leftovers like this.

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Monday 14 July 2014

[F559.Ebook] Free PDF IBM PC Assembly Language and Programming (5th Edition), by Peter Abel

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IBM PC Assembly Language and Programming (5th Edition), by Peter Abel

IBM PC Assembly Language and Programming (5th Edition), by Peter Abel



IBM PC Assembly Language and Programming (5th Edition), by Peter Abel

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IBM PC Assembly Language and Programming (5th Edition), by Peter Abel

Appropriate for undergraduate courses in Assembly Language Programming. Abel has designed the text to serve as both tutorial and reference, covering a full range of programming levels so as to learn assembly language programming. Coverage starts from scratch, discussing the simpler aspects of the hardware and the language, then introduces technical details and instructions as they are needed.

  • Sales Rank: #1031005 in Books
  • Published on: 2001-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.20" w x 7.00" l,
  • Binding: Hardcover
  • 540 pages

From the Publisher
The primary focus of this book is to assist readers in learning assembly language programming. Abel has designed the text to serve as both tutorial and reference, asking students to read through each chapter, key the many program examples, convert them to executable modules, and execute them. Coverage starts from scratch, discussing the simpler aspects of the hardware and the language, then introduces instructions as they are needed.

From the Back Cover

In the fifth edition of his successful text, IBM� PC Assembly Language and Programming, Peter Abel thoroughly covers a full range of programming levels. This revised edition is designed to assist the reader in learning assembly language programming. It introduces the simpler elements of the hardware and the language, and provides technical details and instruction as needed.

IBM� PC Assembly Language and Programming

Features

  • The hardware components of the PC;
  • Machine language code and hexadecimal format;
  • The steps involved with assembling, linking, and executing programs;
  • Writing programs in assembly language to handle the keyboard, screen and mouse, convert between data formats, perform table searches and sorts, handle disk operations, and more.
  • Tracing machine execution as an aid in program debugging;
  • Writing macro instructions to facilitate faster coding;
  • Linking separately assembled programs into one executable program.

The fifth edition offers a variety of new material, including more details on video components and video operations, revised and additional program examples, more information about protected mode, stack usage, addressing modes, as well as array handling.

Most helpful customer reviews

0 of 1 people found the following review helpful.
THE WORST TEXTBOOK, EVER.
By C. Park
SO I am in college, and I am a good student. I excel at pretty much all my classes and I work hard to do so. I am great at synthesizing information and I love to learn. So why does this book fail a student like me, who just spent 3 hours trying to answer 2 freaking questions?

The most opaque language I have ever read- Physics textbooks are a breeze in comparison. I have taken an MIT class in physics and it was EASIER THAN THIS. OK? If i ever met Peter Abel in a bar, i would buy a drink just to throw it in his face. THIS SUCKS SO HARD.

Also, I can understand the concept behind learning about wagon wheels before you build a car engine, but....oh, no, wait, THAT MAKES NO SENSE. This is useless for real programming. Archaic and most machines can't even use assembly language anymore. Why it is still taught in schools is one of those mysteries that, pondered long enough, would make your head explode.

This should be banned, set afire in a great pit, and then pissed on by hundreds until its just a sopping, ashen mass, then catapulted into the ocean. I AM SERIOUS. When you study for hours and hours and hours and STILL don't know the answer to ONE PART of ONE QUESTION AT THE BEGINNING OF THE BOOK, despite all your hard work, and you are an A+ student from pretty much forever, one has to begin BLAMING THE BOOK.

Seriously. USELESS. useless. I am going so far as to say that if i had to learn assembly language from this book for my career, I WOULD SWITCH CAREERS. To whit, i am avoiding any class that uses this textbook, for the rest of my life.

7 of 8 people found the following review helpful.
An Excellent Overview of Assembly Language
By Matthew K. Minerd
While not perfect for the beginning x86 assembly language programmer, Abel's text is an excellent overview of the basic and intermediate concepts of x86 assembly. This text covers many of the commands of the x86 instruction set and is an excellent introduction to learning about various BIOS and DOS interrupts. Herein lies a slight problem with the text. Relying too heavily on the "old world" of DOS and Windows 95/98 (and possibly - depending on your system - Windows 2000), this text often takes for granted that you are running on an older Microsoft-based x86 system. As long as you can overcome this compatibility "hurdle", this text is an excellent source for learning about x86 assembly. It covers the topic of machine code, which is of prime importance for those who are interested in writing assembler and compilers (and for writing succinct assembly), and also has copious notes on all the instructions taught in the text.

0 of 0 people found the following review helpful.
a good start
By abram
while skimming through the book you will notice example programs. i have found the interrupter list helpful and the example program on vga good. like all Prentice hall books it goes into detail for the A+ student. I only gave this book four stars because it wasn't thick enough. the book did not tell me how the interrupts work exactly or get into machine code as much, or explain why the debugger is buggy.

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Sunday 13 July 2014

[Z977.Ebook] Get Free Ebook Neale Donald Walsch - Conversations with God Trilogy: 3 books Collection set (Book 1, Book 2, Book 3), by Neale Donald Walsch

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Neale Donald Walsch - Conversations with God Trilogy: 3 books Collection set (Book 1, Book 2, Book 3), by Neale Donald Walsch

Neale Donald Walsch - Conversations with God Trilogy: 3 books Book 1, Book 2, Book 3 Neal Donald Walsch was experiencing a low period in his life when he decided to write a letter to God, venting his frustrations. What he did not expect was a response. As he finished his letter, he was moved to continue writing - and out came extraordinary answers to his questions. This work presents the answers that Walsch received, helping him to change himself, his life and the way he viewed other beings.

  • Sales Rank: #12806 in Books
  • Published on: 2012
  • Binding: Paperback

Most helpful customer reviews

9 of 9 people found the following review helpful.
These books are a gift from God
By RBoley
These book are the ultimate food for the soul. If you have a mind of your own and enough confidence in yourself to seek God on your own without the need to look to others for direction these books will feel like home to you. They will resonate on your deepest level. Talk about the most beautiful communion with God! Reading these books have become one of my most favorite past times.

4 of 4 people found the following review helpful.
Changed MY Life!
By Jentyl
These books changed my life! They changed how I thought about God. Questions that I asked all my life were answered with such clarity! Like someone had written down exactly has I had always believed, but could never articulate it myself. I would highly recommend these books to all who are seeking answers about God, or just about how to live the way God intends us to live. I LOVE THEM!

4 of 4 people found the following review helpful.
Love this author's books
By Thomas H. Currier
The type is a bit difficult for me to read, but I actually bought these because they were a set and they are for someone else to read since I have the ebook editions of these books. Neale Donald Walsch is among my favorite metaphysical authors.

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